Part A Questions
1. Headline Resonance (6 marks) Find one (1) headline you recently encountered that you felt was effective.
a) Provide the exact headline
https://digitalmarketinginstitute.com/blog/10-ways-to-grow-your-youtube-channel-in-2018
.
b) Explain why it resonated with you. Tie your explanation directly to specific headline elements discussed in class
Well, Scott, as you know, my dream in life and overall outcome I want out of this program is to become a content creator. Even with everything I’m learning in class, it’s not going to be as easy, and it’s for that reason that I’m trying to learn as much about the platforms I plan to post on, YouTube being one of them. To be more specific, YouTube is going to be the main source of content I plan to base my career on. I want the platform to act as a sort of sun that the other social platforms will orbit around. However, the YouTube algorithm is one of many mysteries. It’s possible to break through as a creator just starting out, but only if you know what you’re doing. That is why this article resonated with me in the first place. Why wouldn’t I want some tips on how to grow my YouTube channel? I haven’t even started the channel yet, but the more info I can retain about the subject, the better for when I do eventually start this lofty goal of mine.
When taking a closer look at this article's headline, there are a few things that we can look at when referencing the elements we discussed in class. The first thing that pops out to us, the audience, and the obvious first thing that comes to mind is the use of a creative number. While fifteen is kind of a somewhat structured number, it is still an odd number, which means that it increases its odds of being read because of the fact that it is a more bizarre choice in number. The next thing that’s easy to point out is its simplicity. This article is under 60 characters, uses a simple SEO title and is easily reflective of the content within the article. There is a reason this article was third on the SERP (only behind a YouTube article and a Mailchimp article, but I think that’s more pertinent to my search history). This simplicity means that Daddy Google will actually give you the time of day. Of course, the headline is only the tip of the Iceberg when it comes to SEO, but it’s arguably the most important part of any website because you should only have one <h1> tag per website page to maximize retention of viewers and the retention of Daddy Google. Lastly, I think that the word “Grow” is a power word in this headline that holds a unique value pertaining to customer service, curiosity, greed and FOMO all in one. In the presentation you gave us, grow is not one of the words listed under any of these categories, but I think that’s why it’s so interesting; depending on who is reading this article, everyone can correlate their reasoning to a different emotion. It’s because of this that I think that it’s the biggest, most overlooked reason why this article is towards the top of the SERP.
2. Accuracy & Representation (4 marks) Was the headline in Question #1 an accurate representation of the article content?
This article's headline was a great representation of the content provided. As I just previously mentioned, this article checks off all the boxes that Daddy Google is looking for. The easy-flowing text, unique standpoints (15), shortened simplicity, with the hidden dagger that the one word of “grow” provides, is a only one big culmination of a lot of hard work put into only seven whole words. The reason this article is towards the top of the SERP is attributed to the quality of those seven words, yes, but the content on the page itself is the bigger reason why the headline shines and works so well in the eyes of Daddy Google. You can’t have a banger headline without great content to reflect it and vice versa.
I’ve read a lot of articles on the subject, because it’s the thing I want to dedicate my life towards, so there are a lot of things I knew going into this article. However, unlike others, this article took the things I did know (and in fact a few things I never considered) and re-evaluated them to help things make more sense for me. I can only imagine that this article is helpful for whatever level of success you have on YouTube. It has graphs, examples, images, engagement facts, things to know about SEO (if you weren’t a marketing student, you would never know of this concept) and even explains some unique features that YouTube has that not even I knew about before reading this article. I liked this a lot, will definitely be coming back to it and others like it for reference when really blocking out my channel and my goals for it.
3. Click Motivation (8 marks)
a) Provide a different headline you recently clicked on. Include the exact headline and a screenshot.
https://www.soleretriever.com/news/articles/one-piece-crocs-collection-release-date-march-2026
Well, Scott, as you know, my dream in life and overall outcome I want out of this program is to become a content creator. Even with everything I’m learning in class, it’s not going to be as easy, and it’s for that reason that I’m trying to learn as much about the platforms I plan to post on, YouTube being one of them. To be more specific, YouTube is going to be the main source of content I plan to base my career on. I want the platform to act as a sort of sun that the other social platforms will orbit around. However, the YouTube algorithm is one of many mysteries. It’s possible to break through as a creator just starting out, but only if you know what you’re doing. That is why this article resonated with me in the first place. Why wouldn’t I want some tips on how to grow my YouTube channel? I haven’t even started the channel yet, but the more info I can retain about the subject, the better for when I do eventually start this lofty goal of mine.
When taking a closer look at this article's headline, there are a few things that we can look at when referencing the elements we discussed in class. The first thing that pops out to us, the audience, and the obvious first thing that comes to mind is the use of a creative number. While fifteen is kind of a somewhat structured number, it is still an odd number, which means that it increases its odds of being read because of the fact that it is a more bizarre choice in number. The next thing that’s easy to point out is its simplicity. This article is under 60 characters, uses a simple SEO title and is easily reflective of the content within the article. There is a reason this article was third on the SERP (only behind a YouTube article and a Mailchimp article, but I think that’s more pertinent to my search history). This simplicity means that Daddy Google will actually give you the time of day. Of course, the headline is only the tip of the Iceberg when it comes to SEO, but it’s arguably the most important part of any website because you should only have one <h1> tag per website page to maximize retention of viewers and the retention of Daddy Google. Lastly, I think that the word “Grow” is a power word in this headline that holds a unique value pertaining to customer service, curiosity, greed and FOMO all in one. In the presentation you gave us, grow is not one of the words listed under any of these categories, but I think that’s why it’s so interesting; depending on who is reading this article, everyone can correlate their reasoning to a different emotion. It’s because of this that I think that it’s the biggest, most overlooked reason why this article is towards the top of the SERP.
2. Accuracy & Representation (4 marks) Was the headline in Question #1 an accurate representation of the article content?
This article's headline was a great representation of the content provided. As I just previously mentioned, this article checks off all the boxes that Daddy Google is looking for. The easy-flowing text, unique standpoints (15), shortened simplicity, with the hidden dagger that the one word of “grow” provides, is a only one big culmination of a lot of hard work put into only seven whole words. The reason this article is towards the top of the SERP is attributed to the quality of those seven words, yes, but the content on the page itself is the bigger reason why the headline shines and works so well in the eyes of Daddy Google. You can’t have a banger headline without great content to reflect it and vice versa.
I’ve read a lot of articles on the subject, because it’s the thing I want to dedicate my life towards, so there are a lot of things I knew going into this article. However, unlike others, this article took the things I did know (and in fact a few things I never considered) and re-evaluated them to help things make more sense for me. I can only imagine that this article is helpful for whatever level of success you have on YouTube. It has graphs, examples, images, engagement facts, things to know about SEO (if you weren’t a marketing student, you would never know of this concept) and even explains some unique features that YouTube has that not even I knew about before reading this article. I liked this a lot, will definitely be coming back to it and others like it for reference when really blocking out my channel and my goals for it.
3. Click Motivation (8 marks)
a) Provide a different headline you recently clicked on. Include the exact headline and a screenshot.
https://www.soleretriever.com/news/articles/one-piece-crocs-collection-release-date-march-2026
b) Explain why you clicked it, not why you liked it. Tie your reasoning directly to course concepts
This question was kind of hard for me. I don’t ever really read articles, and when I do, it’s only when specific articles catch my eye based on the things I like, not really based on any metric of “headline science”. Now, I could’ve just lied and picked an article I found while writing this that is easy for me decipher, but at the same time, I wanted to be truthful and actually share an article I ever so randomly found last week when I was bored. That’s how we made it here, “One Piece and Crocs Are Heading for the Grand Line With Four Classic Clog Pack.” I love One Piece, and while I have never owned a pair of Crocs, I’ve seen past collabs Crocs has done with Lightning McQueen and Shrek that have always been a meme/staple in internet fashion. Though trying to tie the headline to the reasonings learnt in class is where I’m a bit stumped, because most certainly did this article only show up on my feed because Daddy Google knows that I like the silly articles that are tied to a pop culture fandom I love, not because I’m trying to look for something specific.
I think that there are more things about this headline that I could negatively decipher and pick at, but the article was still in the top five articles of the SERP, so it can’t be all that bad of a headline, even though I think it’s lacking in some areas. The first thing to talk about is the easy thing, the things that every headline needs to even be considered a headline. The headline text is bigger than the body copy, the white colouring is contrasting to the black background to make it pop more, and it’s centred with the content below. These are obvious aspects about headlines as a whole, but still, they are important to point out.
Next, this article touches on one of the things Daddy Google loves to see: relevancy. One Piece is a worldwide phenomenon. The crazy story recently celebrated it’s 25 anniversary, the author (Eiichiro Oda) is the 7th best-selling author of all time (not a joke, literally behind the likes of Shakespeare, Agatha Christie and J.K Rowling), and the symbolism that has come from this story has been used and even banned in some countries because, of it’s meaning of freedom. One Piece is one of the most popular stories ever made, and the most interesting part about is that it’s still not finished. Now that I’m done with my little rant on how awesome this fandom is, the point of the rant was to showcase how this headline does a great job at hinting to something interesting while still knowing and speaking to its main audience with topical references. The One Piece live-action is the main collaboration with Crocs here. Its second season is releasing on Netflix soon and after the first season was a great success. The choice words of saying “Heading for the Grand Line” (a well-known and important location in the show) tells the audience that this article is for the true-fans of One Piece. More interestingly, though, the first four words of the headline attract every level of One Piece fan because it tells you exactly what you’re getting into. “One Piece and Crocs,” that’s the only thing I read before clicking on the article, because my brain could very easily and very quickly put together that One Piece and Crocs are doing a collaboration. It’s a great start to grab the attention of those interested in even just one of those subjects. I think my favourite part about this headline is the curiosity gap it creates when looking at it on the Google landing page (screenshot below). It says “One Piece and Crocs Are Heading for the Grand Line With…” It stops in a perfect place to create even more interest on the article, but still showcases the most important parts, which explains the collab and adds the niche knowledge for bigger One Piece fans
This question was kind of hard for me. I don’t ever really read articles, and when I do, it’s only when specific articles catch my eye based on the things I like, not really based on any metric of “headline science”. Now, I could’ve just lied and picked an article I found while writing this that is easy for me decipher, but at the same time, I wanted to be truthful and actually share an article I ever so randomly found last week when I was bored. That’s how we made it here, “One Piece and Crocs Are Heading for the Grand Line With Four Classic Clog Pack.” I love One Piece, and while I have never owned a pair of Crocs, I’ve seen past collabs Crocs has done with Lightning McQueen and Shrek that have always been a meme/staple in internet fashion. Though trying to tie the headline to the reasonings learnt in class is where I’m a bit stumped, because most certainly did this article only show up on my feed because Daddy Google knows that I like the silly articles that are tied to a pop culture fandom I love, not because I’m trying to look for something specific.
I think that there are more things about this headline that I could negatively decipher and pick at, but the article was still in the top five articles of the SERP, so it can’t be all that bad of a headline, even though I think it’s lacking in some areas. The first thing to talk about is the easy thing, the things that every headline needs to even be considered a headline. The headline text is bigger than the body copy, the white colouring is contrasting to the black background to make it pop more, and it’s centred with the content below. These are obvious aspects about headlines as a whole, but still, they are important to point out.
Next, this article touches on one of the things Daddy Google loves to see: relevancy. One Piece is a worldwide phenomenon. The crazy story recently celebrated it’s 25 anniversary, the author (Eiichiro Oda) is the 7th best-selling author of all time (not a joke, literally behind the likes of Shakespeare, Agatha Christie and J.K Rowling), and the symbolism that has come from this story has been used and even banned in some countries because, of it’s meaning of freedom. One Piece is one of the most popular stories ever made, and the most interesting part about is that it’s still not finished. Now that I’m done with my little rant on how awesome this fandom is, the point of the rant was to showcase how this headline does a great job at hinting to something interesting while still knowing and speaking to its main audience with topical references. The One Piece live-action is the main collaboration with Crocs here. Its second season is releasing on Netflix soon and after the first season was a great success. The choice words of saying “Heading for the Grand Line” (a well-known and important location in the show) tells the audience that this article is for the true-fans of One Piece. More interestingly, though, the first four words of the headline attract every level of One Piece fan because it tells you exactly what you’re getting into. “One Piece and Crocs,” that’s the only thing I read before clicking on the article, because my brain could very easily and very quickly put together that One Piece and Crocs are doing a collaboration. It’s a great start to grab the attention of those interested in even just one of those subjects. I think my favourite part about this headline is the curiosity gap it creates when looking at it on the Google landing page (screenshot below). It says “One Piece and Crocs Are Heading for the Grand Line With…” It stops in a perfect place to create even more interest on the article, but still showcases the most important parts, which explains the collab and adds the niche knowledge for bigger One Piece fans
.
b) Explain why you clicked it, not why you liked it. Tie your reasoning directly to course concepts
This question was kind of hard for me. I don’t ever really read articles, and when I do, it’s only when specific articles catch my eye based on the things I like, not really based on any metric of “headline science”. Now, I could’ve just lied and picked an article I found while writing this that is easy for me decipher, but at the same time, I wanted to be truthful and actually share an article I ever so randomly found last week when I was bored. That’s how we made it here, “One Piece and Crocs Are Heading for the Grand Line With Four Classic Clog Pack.” I love One Piece, and while I have never owned a pair of Crocs, I’ve seen past collabs Crocs has done with Lightning McQueen and Shrek that have always been a meme/staple in internet fashion. Though trying to tie the headline to the reasonings learnt in class is where I’m a bit stumped, because most certainly did this article only show up on my feed because Daddy Google knows that I like the silly articles that are tied to a pop culture fandom I love, not because I’m trying to look for something specific.
I think that there are more things about this headline that I could negatively decipher and pick at, but the article was still in the top five articles of the SERP, so it can’t be all that bad of a headline, even though I think it’s lacking in some areas. The first thing to talk about is the easy thing, the things that every headline needs to even be considered a headline. The headline text is bigger than the body copy, the white colouring is contrasting to the black background to make it pop more, and it’s centred with the content below. These are obvious aspects about headlines as a whole, but still, they are important to point out.
Next, this article touches on one of the things Daddy Google loves to see: relevancy. One Piece is a worldwide phenomenon. The crazy story recently celebrated it’s 25 anniversary, the author (Eiichiro Oda) is the 7th best-selling author of all time (not a joke, literally behind the likes of Shakespeare, Agatha Christie and J.K Rowling), and the symbolism that has come from this story has been used and even banned in some countries because, of it’s meaning of freedom. One Piece is one of the most popular stories ever made, and the most interesting part about is that it’s still not finished. Now that I’m done with my little rant on how awesome this fandom is, the point of the rant was to showcase how this headline does a great job at hinting to something interesting while still knowing and speaking to its main audience with topical references. The One Piece live-action is the main collaboration with Crocs here. Its second season is releasing on Netflix soon and after the first season was a great success. The choice words of saying “Heading for the Grand Line” (a well-known and important location in the show) tells the audience that this article is for the true-fans of One Piece. More interestingly, though, the first four words of the headline attract every level of One Piece fan because it tells you exactly what you’re getting into. “One Piece and Crocs,” that’s the only thing I read before clicking on the article, because my brain could very easily and very quickly put together that One Piece and Crocs are doing a collaboration. It’s a great start to grab the attention of those interested in even just one of those subjects. I think my favourite part about this headline is the curiosity gap it creates when looking at it on the Google landing page (screenshot below). It says “One Piece and Crocs Are Heading for the Grand Line With…” It stops in a perfect place to create even more interest on the article, but still showcases the most important parts, which explains the collab and adds the niche knowledge for bigger One Piece fans
Lastly, and very quickly, I just want to point out another simple aspect of this headline. It perfectly avoids clickbait and ambiguity. I hate it when I have to read through text among text to get to the content that the headline is disclosing. This content is easy to point, aligns with the content on the website and is still able to be fun and relevant to us, the nerdy fans of One Piece.
Part B Questions
1. Headline Variation (12 marks) Using the article from Part A, Question #1, you are to create three (3) different headlines. Each headline must emphasize a different headline element discussed in class. (3X4=12 Marks)
For each headline:
a) Include the Headline
b) Explain your reasoning
c) Reference specific class concepts
HEADLINE #1
“Struggling to Get Subscribers? 13 Ways To Grow Your YouTube Channel”
The reason why this headline is good is that it takes everything great that came from the original and only adds to it. It directly addresses a very common pain point that I and many others have when it comes to YouTube subscribers. It really quickly offers a solution and frames the problem first, making it more emotionally appealing to the people viewing it.
In this headline, it states a problem and offers a solution at the same time, clearly starting off with an issue to position the article off of.
This headline sure knows its audience alright. As previously mentioned at the start of this assignment, this article would be for me (an aspiring content creator), so I know what I would want this to be like and know how it would target others with the same goals and aspirations as mine through appeal and emotional language.
In this headline, I fixed the number in the headline to be an even more attractive, enticing and bizarre number.
HEADLINE #2
“13 Proven Ways to Grow Your YouTube Channel”
This headline, as opposed to the previous one I just made, maintains as much clarity as possible and strengthens its perceived value through using a word like “proven”. This creates a sense of credibility without even reading the article itself. It’s efficient, really straight to the point and something that serious aspiring creators like myself would appreciate.
Again, this headline it includes the ever-so-bizarre number thirteen. Unique numbers are just the easiest way to get people to click on a headline.
This headline is very clear. Absolutely no lolly-gagging in this thumbnail. Straight to the point and easy to understand.
This headline provides “evidence” (I guess) to support what the article is saying. The word proven is the power word that is putting this headline to the next level.
HEADLINE #1
“Why Most Creators Stop Growing on YouTube, Here’s How to Fix It
I don’t think that this one is my best work, but I couldn’t think of anything else. I used the holy power word “grow” again, but really, Curiosity is the name of the game when it comes to this headline. I’m trying to direct and encourage the reader as much as possible with this one.
This headline thrives on its multiple curiosity gaps to spark as much interest as possible in readers.
This headline brings back the awesome power word “Grow” (I love that word, WOW, So Amazing!)
Avoids Clickbait (I guess). There is no actual article to base this off of, but if we still use the original article, then yeah, this definitely applies.
2. Headline Intent vs Outcome (4 Marks)
Choose one headline you created in Part B, Q#1 Part B and answer the following:
( I chose: “Struggling to Get Subscribers? 13 Ways To Grow Your YouTube Channel”)
a) What is the primary intent of this headline? (e.g. curiosity, urgency, clarity, relevance, emotional pull)
The primary goal of this is headline is a combination of emotional pull towards the readers mixed with clarity. The headline identifies a very specific and annoying frustration that a lot of people/creators have with YouTube and their experience around the platform. Slow subscriber growth despite many some effort throne in is the worst feeling in the world. It’s a big demotivating factor as to why creators give up on their dreams of hitting it big. This headline would go a long way to both helping the article get clicked on, but also to actually provide some useful tips on how to fix this issue.
b) What action or response is the headline designed to trigger?
This headline is designed to make readers instantly recognize their own struggle and to relate to what the headline is talking about.
This headline is designed to encourage readers to click on the article to acquire and to actually learn the steps it takes to grow YouTube (because a lot of people go into it blind, thinking they’ll hit it big, then sink like a rock in depression when it doesn’t work out).
This headline is designed to motivate, to apply things and to show commitment towards this creative lifestyle that’s hard to break into
c) Explain why this intent is appropriate for the target audience you selected.
The target audience for this crowd consists of, YouTube creators, beginners and pros alike to help grow or nurture their skills as well as the actual channel itself. It’s all about knowing your audience, and this headline does that well. It uses clear language and language that creators can relate to while clearly communicating a sense of usefulness rather than a vague inspiration or the ladder.
3. SCC Advertising Program Headline (6 marks)
Create one headline for an article about the SCC Advertising Program, targeted to local graduating high school students. You must provide:
a) The headline
“Turn Creativity Into A Career: The SCC Advertising Program”
b) An explanation of the information missing from the instructions
For this question, I went back to when I was a wee lad and tried to remember the aspects of why I wanted to join this program. First and foremost, the biggest reasons as to why I chose this pragram was because, I didn’t know if when wanting to pursue a career in life I didn’t know if I wanted to take a bit more of a risk and go for a career in something more creative (/hard to get into) or to jump on the band wagon and get a big boy job with the stability and likelihood of a job after the fact. This program was the best of both worlds when you guys came to my high school. I wanted to honour that in the headline by demonstrating those two aspects through the words “Creative” and “Career” (And also the word “Advertising”, because as a whole I always had an interest in advertising).
The headline tells you everything you need to know in that regard, but still keeps those little curiosity gaps that a headline can’t fit. Things like the length of the program, career paths, course structure, etc, are bits of info tucked away to be revealed when reading the article. As far as why this information is missing from the instructions, the reasoning behind that is to avoid making any promises right off the bat, to focus on the core values that someone interested in this subject would read. To find other little lost Logans out there also looking for a solution, their will-they-won’t-they creative, professional career discussion in their heads.
c) A detailed justification for your headline choice based on course concepts.
Obviously, the goal of this headline is designed to appeal to the local high school students (like I was) who may enjoy doing creatives but aren’t sure if it can translate to an actual big-boy job that their parents can approve of. To be more specific, this headline:
Relevant and topical to the contextual audience (high school students who are to graduate soon) to which this article is trying to connect to.
Helps those readers see a better future for themselves, to help give them an answer to their beveling question of career vs creativity. Giving a bridge to walk on both paths.
Avoids clickbait (probably true)
Another great justification I can’t think of at the moment
etc
4. Second-Year Course Headline (4 marks)
Create one headline promoting second-year digital courses in this program, targeted to first-year students. You must provide:
a) Provide the headline
“Keep Going! Second Year Digital Courses That Build Real-World Skills”
b) Explain your reasoning clearly using class content
This headline addresses us (You), the reader. The specific group has made it through the first year of the course and makes it feel more conversational
This headline appeals emotionally by sort of checking in and stating/encouraging to keep going and to continue the course.
This headline gives a solution to a problem that I know I had personally when finishing first-year. When are we actually going to do stuff?
This headline doesn’t tell the readers the jump in workload that the course ropes you into, and once you get to the 4th semester, you’ve given too much to the program to give in, so you have to stay strong and write a 15 page assignment for Scott about how to develop headlines for internet content.
5. WordPress
Give link pwease
Here link: https://blog.dicehedron.com/
Part B Questions
1. Headline Variation (12 marks) Using the article from Part A, Question #1, you are to create three (3) different headlines. Each headline must emphasize a different headline element discussed in class. (3X4=12 Marks)
For each headline:
a) Include the Headline
b) Explain your reasoning
c) Reference specific class concepts
HEADLINE #1
“Struggling to Get Subscribers? 13 Ways To Grow Your YouTube Channel”
The reason why this headline is good is that it takes everything great that came from the original and only adds to it. It directly addresses a very common pain point that I and many others have when it comes to YouTube subscribers. It really quickly offers a solution and frames the problem first, making it more emotionally appealing to the people viewing it.
In this headline, it states a problem and offers a solution at the same time, clearly starting off with an issue to position the article off of.
This headline sure knows its audience alright. As previously mentioned at the start of this assignment, this article would be for me (an aspiring content creator), so I know what I would want this to be like and know how it would target others with the same goals and aspirations as mine through appeal and emotional language.
In this headline, I fixed the number in the headline to be an even more attractive, enticing and bizarre number.
HEADLINE #2
“13 Proven Ways to Grow Your YouTube Channel”
This headline, as opposed to the previous one I just made, maintains as much clarity as possible and strengthens its perceived value through using a word like “proven”. This creates a sense of credibility without even reading the article itself. It’s efficient, really straight to the point and something that serious aspiring creators like myself would appreciate.
Again, this headline it includes the ever-so-bizarre number thirteen. Unique numbers are just the easiest way to get people to click on a headline.
This headline is very clear. Absolutely no lolly-gagging in this thumbnail. Straight to the point and easy to understand.
This headline provides “evidence” (I guess) to support what the article is saying. The word proven is the power word that is putting this headline to the next level.
HEADLINE #1
“Why Most Creators Stop Growing on YouTube, Here’s How to Fix It
I don’t think that this one is my best work, but I couldn’t think of anything else. I used the holy power word “grow” again, but really, Curiosity is the name of the game when it comes to this headline. I’m trying to direct and encourage the reader as much as possible with this one.
This headline thrives on its multiple curiosity gaps to spark as much interest as possible in readers.
This headline brings back the awesome power word “Grow” (I love that word, WOW, So Amazing!)
Avoids Clickbait (I guess). There is no actual article to base this off of, but if we still use the original article, then yeah, this definitely applies.
2. Headline Intent vs Outcome (4 Marks)
Choose one headline you created in Part B, Q#1 Part B and answer the following:
( I chose: “Struggling to Get Subscribers? 13 Ways To Grow Your YouTube Channel”)
a) What is the primary intent of this headline? (e.g. curiosity, urgency, clarity, relevance, emotional pull)
The primary goal of this is headline is a combination of emotional pull towards the readers mixed with clarity. The headline identifies a very specific and annoying frustration that a lot of people/creators have with YouTube and their experience around the platform. Slow subscriber growth despite many some effort throne in is the worst feeling in the world. It’s a big demotivating factor as to why creators give up on their dreams of hitting it big. This headline would go a long way to both helping the article get clicked on, but also to actually provide some useful tips on how to fix this issue.
b) What action or response is the headline designed to trigger?
This headline is designed to make readers instantly recognize their own struggle and to relate to what the headline is talking about.
This headline is designed to encourage readers to click on the article to acquire and to actually learn the steps it takes to grow YouTube (because a lot of people go into it blind, thinking they’ll hit it big, then sink like a rock in depression when it doesn’t work out).
This headline is designed to motivate, to apply things and to show commitment towards this creative lifestyle that’s hard to break into
c) Explain why this intent is appropriate for the target audience you selected.
The target audience for this crowd consists of, YouTube creators, beginners and pros alike to help grow or nurture their skills as well as the actual channel itself. It’s all about knowing your audience, and this headline does that well. It uses clear language and language that creators can relate to while clearly communicating a sense of usefulness rather than a vague inspiration or the ladder.
3. SCC Advertising Program Headline (6 marks)
Create one headline for an article about the SCC Advertising Program, targeted to local graduating high school students. You must provide:
a) The headline
“Turn Creativity Into A Career: The SCC Advertising Program”
b) An explanation of the information missing from the instructions
For this question, I went back to when I was a wee lad and tried to remember the aspects of why I wanted to join this program. First and foremost, the biggest reasons as to why I chose this pragram was because, I didn’t know if when wanting to pursue a career in life I didn’t know if I wanted to take a bit more of a risk and go for a career in something more creative (/hard to get into) or to jump on the band wagon and get a big boy job with the stability and likelihood of a job after the fact. This program was the best of both worlds when you guys came to my high school. I wanted to honour that in the headline by demonstrating those two aspects through the words “Creative” and “Career” (And also the word “Advertising”, because as a whole I always had an interest in advertising).
The headline tells you everything you need to know in that regard, but still keeps those little curiosity gaps that a headline can’t fit. Things like the length of the program, career paths, course structure, etc, are bits of info tucked away to be revealed when reading the article. As far as why this information is missing from the instructions, the reasoning behind that is to avoid making any promises right off the bat, to focus on the core values that someone interested in this subject would read. To find other little lost Logans out there also looking for a solution, their will-they-won’t-they creative, professional career discussion in their heads.
c) A detailed justification for your headline choice based on course concepts.
Obviously, the goal of this headline is designed to appeal to the local high school students (like I was) who may enjoy doing creatives but aren’t sure if it can translate to an actual big-boy job that their parents can approve of. To be more specific, this headline:
Relevant and topical to the contextual audience (high school students who are to graduate soon) to which this article is trying to connect to.
Helps those readers see a better future for themselves, to help give them an answer to their beveling question of career vs creativity. Giving a bridge to walk on both paths.
Avoids clickbait (probably true)
Another great justification I can’t think of at the moment
etc
4. Second-Year Course Headline (4 marks)
Create one headline promoting second-year digital courses in this program, targeted to first-year students. You must provide:
a) Provide the headline
“Keep Going! Second Year Digital Courses That Build Real-World Skills”
b) Explain your reasoning clearly using class content
This headline addresses us (You), the reader. The specific group has made it through the first year of the course and makes it feel more conversational
This headline appeals emotionally by sort of checking in and stating/encouraging to keep going and to continue the course.
This headline gives a solution to a problem that I know I had personally when finishing first-year. When are we actually going to do stuff?
This headline doesn’t tell the readers the jump in workload that the course ropes you into, and once you get to the 4th semester, you’ve given too much to the program to give in, so you have to stay strong and write a 15 page assignment for Scott about how to develop headlines for internet content.
5. WordPress
Give link pwease
Here link: https://blog.dicehedron.com/